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AUGUST 24th - QANTAS
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15th Aug 2011, 19:48
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4Greens
Join Date: Jul 2000
Location: London
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Probably Qantas biggest previous marketing but understated advantage was its reputation for safe operations. In my day it sold a lot of seats.
I have some experience of this factor and it is now on the line. It is a perception which may be lost.
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