Dutchroll,
I understand the tactics but I really wonder if the message is getting out there beyond SLF, I sincerely hope so.
The real problem that is being faced is that the Rat is a trusted brand and beyond this site and the insiders, joe public may be sceptical of what they read but I suspect generally just keep focussing on the Brand without realising what is going on or being confronted with the truth that this is not about spas and facials.
They need to understand that this WILL affect them and that these people are NOT to be trusted under any circumstances.
As usual just my opinion.