NM, Ng: right there you have the making of a great soundbite that resonates.
Newsreader: "Mr SP today said, "look, I know we have to compete in a global market but let's be serious here, currently the people who load and unload bagga and people who clean the aircraft are earning mroe than the guys who ensure they are mechanically reliable. What do you think that means?"
Now THAT is a strong, easily stated and easily repeatable message.
Come up with nmore like that (assuming it's true) and start getting that out there.