Sloany they are not journalist in the sense of selling newspapers.
The vast majority of their information comes from Airlines, new routes, hiring, new aircraft, airport statistics etc.
As said before in reality it doesn't matter BA will make their mind up/have made thier mind up and we as wannabes cannot change it. The purpose of posting it was in response to many BA will start sponsoring again in 2003.
This isn't scare mongering journalism, their information is provided as factual, and the comment section is from contacts. Having read the article a few times, it is saying this is a real possibility.
What it does say to me in the present, and close future is that BA will not be sponsoring pilots.
Time will tell.
Sagey