With Monarch rebranding i would have thought it would be a great chance for them to be different to Easy and Ryanair and offer something different.
Something like Southwest/Jetblue offer in the US.
1st bag free (up to 20kg),On line check in and seat allocation without paying extra(Pay extra only for extra legroom)
Complimentary snacks and drinks on board-alcohol extra.
No rip-off card charges (ok i know they are trying with this)
If they want to change to a Lo Co they just dont want to be too much like the others