Why the F&*# are we still trying to sell air tickets for $195 return?
How many of the 150 seats do you think get sold for that price?
It's a little like asking the big two supermarkets why they use loss leaders, eg milk for $1 a litre. You have to look at the big picture.
Bring back part fare regulation and end this ridiculous discounting, it is unsustainable.
Regulation is out of favour in every industry, even the UK will struggle to re-regulate the press after Ruperts little fiasco.
As to being unsustainable, you may be right, this is all about finding that point. Tiger have just shown us how far is too far. What worries me is they could not make money with "amazing" load factors. So their model is wrong even with DOCs cut to the bone.