Time to upgrade...
Judging by the latest copy of Flight International as found on an empty chair in an otherwise overcrowded 3rd floor office, it seem that the exclusive and highly regarded Cathay Pacific is running short on new pilot applicants. While one might rightfully wonder how an airline claiming to employ 'the best pilots in the world,' could ever be short of applications, they're boldly reaching for the masses with the ambiguous slogan 'TIME TO UPGRADE YOUR FLYING CAREER.' Another way to write it might be 'At least we're better than whatever crap job you've got now.'
Yet they could have chosen wiser words to spread across a full-page advert, seeing that TIME TO UPGRADE in Cathay is currently one of the highest in the industry.