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Old 3rd Jul 2011, 14:32
  #989 (permalink)  
TIMA9X
 
Join Date: Apr 2009
Location: London-Thailand-Australia
Age: 15
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That said, SIA bashing is a national sport in Singapore, as is QF bashing in Australia.
Hi Dr P
Agree totally with the above, and both countries national carriers appear to be in a race to the bottom by what appears to be "fusing the full service and LCC models together."

Unlike Qantas, SIA have been much better at looking after the flagship brand by adopting the correct fleet renewal program over the past few years amongst other things. AJ has taken his eye off the ball with his continual fascination in J* (his baby) funded by Qantas in the first place.

It is my view, the grounding of Tiger Australia this week sounds alarm bells to the business community that AJ and LCs well advanced strategy is flawed by clipping Q internationals wings in exchange for J* wings. Attacking the pilots and engineers labour costs is not the reason why Q international is losing money, it's the confusing creative accounting within the Q group and mixed messages coming from AJ & Co which is doing the damage. They have continually fused the full service and LCC models making Q a much more uninviting product for punters to consider. Traditional Q long haul customers probably don't like the ad on culture that is creeping in.

I doubt SIA will allow Tigers problems damage mothers image or will the new LCC SIA backed unnamed long haul airline divert too much attention away from mothers arms similar to what AJ allowed to happen at Q?
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