jabird
'I think Ryanair just thrive on being the airline that everybody loves to hate, and which gives everyone the best deal because if they bang on long enough about low prices people won't think to try the rivals, or compute the total cost of their journey.'
It really pays to have a brain.
MM
OK MM, reading that again I think it pays to edit first!
- Ryanair thrive on being controversial, because that gets everyone talking about them. No news is bad news etc. Free publicity => c. 1% turnover spent on ads compared to c. 3-4% for other airlines. Every time Ryanair mentioned in news, or discussed, out comes the mantra - we do this because it lets us offer the lowest fares in Europe etc.
Cue Erasure 'I Love To Hate You'.
but:
Despite the low fares mantra, Ryanair aren't always the best value - add on the extras first, then the surface journey costs at each end of the sector, and other arlines may well end up costing less