LBIA is now weighted towards being a low cost airport, which clearly satisfies a market sector, however it doesn't need a Commercial Director to attract passengers to potential cheap flights and vice versa. Through observation, there have been many promises of route development over the years, and without malice or direct criticism, as it is evident Mr Hallwood would like to bring much, much more to LBIA, the customers and passengers of LBIA are yet to see what the Commercial Director can deliver, as it has been nearly 3 years since Bridge point appointed a new team to the business.