The last para of AJ's defensive spin fuelled note re the survey last week putting the responsibility back onto the employees to "have a nice day at work" is further evidence of the disconnect that is now pushing the shares towards the magic $2.
That's the thing. None of this stuff is boosting the share price. If shares were soaring they'd have an excuse, but management's behaviour is not even impressing the share market.
Why on Earth would you run a survey and allow people multiple answers? Sure, your management poppets can all send in thirty fawningly grateful replies, but your disgruntled operations staff can do the same
(that may be the next petty excuse for the terrible result, in which case the response is 'why didn't you do your survey properly and btw, how much did you pay for it?).
You just doom the whole thing to irrelevance before you even start.