As an aside I paxed yesterday on Qantas and its brand new 737. Very nice. Screens in the back of every seat plus the coffee and cake to go with it
Sorry to be a cynic was it actually a Qantas op or really a Qantas badged Jetconnect flight?
That aside guess its going to be no different now if PB is re badged as Virgin Australia. (I don't care who does it, marauding a service as Australian when it is crewed and based in NZ is wrong and deceitful)
So if a LCC is going upmarket. Will price be the only differential between the two (service wise?) If so the boyz at Qantas have got to be more than a little nervous...
All in all I consider it to be a masterful move against Qantas (although expensive). I believe that it serves as an important brand change. It also nets them some editorial over the next days in the media and we all know the value of that.
It sure is going to be an interesting time. Watch this space.