As a Qantas pilot, I think Virgin's rebranding is a great way to stop the rot. To stop QF pouring money, energy, everything into the endless pit that is lowcoststar.
It's impressive that Virgin Australia are actually DOING something about the business brand. Richard today wasn't an all singing, all dancing, all new show, but he doesn't have to be. It's heads down, bums up to work and make something out of their brand. Qantas? Heads down, buried, money pouring out of their ar$e. They are making nothing out of their brand.
Oh wait, Jetstar, what... is that about to become a new, business product? Really? low fares, good times. Thankyou Jetstar. Conditions apply.
