What's missing - and the key to the survival of these marginal airports - is an in-depth re-education of the public.
Good luck with that one....
Stop trying to play catch-up and create a parallel reality where air transport is just "normal" not something exotic or exclusive.
I rather think it should be normal, and should not be the preserve of the wealthy....
Scrapping the subidies for rail travel would help equalise the price equation
There we agree....
but more importantly, there needs to be an integrated approach involving the community, the airport and the airline(s) so that everyone feels their (sic) getting a fair deal.
Sounds suspiciously socialist to me. Let business do business....
the better the chances of "distorting" the market back again!
Why do you think offering a product at a price people want to pay, and at a price where you can make a profit without a public subsidy, is a distortion of the market?
TA