The ALC fiasco raises a question. Do airlines fly to:
a) where pax want to go?
b) where the airline gets the cheapest deal?
It's a similiar concept with out-of-town shopping centres.
Rent on a street in a city centre is very expensive. Rent about 2 miles from the city centre is much cheaper. If you want to open a shopand you think you can get almost as many customers, it makes better sense to try to open the shop out of the centre.
Behaving the way customers want costs you money. Train the customers to behave in the way you want, and it can be much more profitable