Why be so patronising?
I'm not, I'm pointing out BA couldn't make money in the regions if the fate of creation itself depended upon it. They used to have a set up pretty much as you were describing, called British Airtours. We're in that part of the cycle where BA have rediscovered that leisure can make money and it's not all about Club and First, if done properly. Soon someone might have the "new" idea to launch a new leisure division soon to grow market share in markets outta London. I think my point is there are few new ideas alas.