Au recherche de temps perdu?
I can remember back as far as the late 60s, early 70s, when TWA (God rest its soul) used to pin name markers to the head rests of first class seats.
It did look tacky, that much is true, but every F passenger (none of your common or garden J in those days) was addressed by his/her name.
Meanwhile, back in the 21st century, I was quite pleasantly surprised when a BA purser, greeting the boarding passengers on BA0092 last week, checked my boarding card, said "Hello, Mr Manchikeri" and called to a colleague saying, "Here's your special meal, Jenny!"