You guys have got to take a stand on this one as it has a horrible stench about it.
Surely some advertising great can run a whole media campaign on
Does $8m=$10m
It does at the rat.
How many pilots does it take to support a Rat CEO....the lot.
Endless options with this one I would have thought and all will be well and truly understood by the travelling public because they can comprehend GREED.
Maybe you could even add in the shadows of some old HIH Executives.