For a very large percentage, its not a "way of life" any more, its a job. People come to work, do their work, and go home. Mess functions are cancelled due to lack of interest; Beer Calls are attended by a handful of people, half of whom leave after one beer having put in "face time"; secondary duties remain unfilled; clubs & societies closing due to lack of support.
I dont think there's a great deal that can be done about turning it round. There have been too many false dawns; too many rousing speeches by too many commanders - all of whom have failed to deliver.
I have 5 yrs left on my contract and if I dont get redundancy, then I will probably see my 5 yrs out as one of the people I referred to above. My love affair with my employer is dead after a slow, lingering illness.