PPRuNe Forums - View Single Post - Merged: Qantas Looks To Improve International Product
Old 18th Jan 2011, 10:08
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1a sound asleep
 
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Improving image NOT the product, ie. marketing hype

"Qantas is to relaunch its international brand image, with the creation of a new team led by executive manager customer & marketing Lesley Grant"
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