I love how most of you spell doom and gloom for both operators, and bag management for plucking this idea out of thin air. The fact is, a lot of resources are spent behind the scenes on researching the viability of these ventures. And people with far more insight than us make these decisions years in advance. To simply take one press release and plan the downfall of Australias second largest airline(?) and Western Australias longest running airline is laughable. If you guys are so knowledgeable, why aren't you running your own airline???
as laughable as that may sound to you, tell that to the former employees of Ansett, PAN-AM. Japan Airlines, Freddy Laker, need I go on.
Just because a company is big or been around a long time doesnt make it invulnerable to bad business decisions or just plain bad luck.
This is no small thing that's been announced here, goodluck to them I say, hope it works for them, will I be putting my money into it, hell no.