Re : that survey...
Way back when I were just stating out, I was deeply involved in the advertising and later market research business. The survey from Unite is so flawed as to be laughable.
To kick off with. It claims to have mailed 11000 members, yet there is no breakdown on the composition of that sample by grade or work area, no indication of what proportion it formed of the overall Unite membership within BA and no correlation with the overall BA workforce. There is no indication of the dates when this survey was conducted, only a date when the results were calculated.
Next, it bases all its results on the 10% or so of returns that it got. Now people rarely respond to surveys if they have had a good experience, invariably it is a way to register a complaint. So it is unsurprising that the respondent's views were mainly negative.
Looking at the questions themselves. They are not structured in clear unemotive terms. The main emphasis seems to be to determine whether bullyng is coming from BA management, The lack of impartiality in the questions is amazing.
The conclusions are deeply flawed. It would be the same as asking children in a primary school if Santa was real, taking the positive responses and then claiming they show that all children aged 5-18 believe in Santa.
So to sum up, the methodology is half baked, the sampling seriously flawed, the statistical basis completely absent, the questions skewed and the conclusions drawn not supported by the figures. If the press release had been an ad, it woud have been banned by the ASA for being misleading. Unlike the catfood ad, they don't even have the decency to annotate the figures with the statement 'of those who expressed a view' when referring to any of the figures. To claim that this 'survey' represent the views, opinions and experiences of 40,000 BA staff is sheer hogwash.