When are you guys going to get it?
As soon as LH announce a new route out of DUS/FRA/MUC then BHX has a new route, as soon as KL announce a new route out of AMS then BHX has a new route, SK out of CPH, SR out of ZRH, SN out of BRU, AF out of CDG etc.
As an example one can fly BHX/HKG/BHX with an hour (ish) in ZRH in each direction and for, often, a darn good price, one doesn't need, and one isn't going to get, direct flights to all points on the globe.