I think this needs to be direct !
If CX are coming into the market surely they have to offer a VERY competitive edge . By Nov 2010 EK will "probably" be at 3 a day !
MAN-ZRH-HKG
this is a direct flight, and i think it will do great and it will fill. There is enough asian population up north who would book this flight mainly because there is no plane change. Alot people would pay a little more for that reason alone.
From experience a lot people hate changing plane because they may or may not know where they are going in a unfamiliar airport.