I think this needs to be direct !
If CX are coming into the market surely they have to offer a VERY competitive edge . By Nov 2010 EK will "probably" be at 3 a day !
Simply plonking a flight into Manchester and expecting to fill it based on what happened 10 years back will not work these days ! Possible its a toe in the water BUT I think they really do need to offer something different !
The EK standard of service, fares. frequency and type has really changed the game !