Its certainly a horrible scenario.
I think BHX was too quick to bow to RYR.
Full of empty promises about routes/pax figures. They seem to have taken away more than they have given, and I bet their presence isnt helping attracting new carriers. (only armavia to count for, and surprise surprise not a RYR destination.)
With a fantastic new pier, the merging of the terminals and a huge catchement area, its such a shame to see it go to waste.
Maybe a new marketing campaign similar to what MAN did (so near yet so far), keeping its home crowd (only 40% of locals use BHX.)
Spanair would have been so good for BHX, but its such ashame the forward bookings wernt that good.
Apart from a new advertising, What could stop the rot at BHX?