Personally I refuse to do business with unethical or immoral suppliers. It costs me more in the long run to supply my product and I probably lose some jobs because of it.
I donot take too much notice of economists etc, in the end a lot of people make decisions based on the above, they're the people I want to deal with.
I regularly make airfare decisions based on the values of the company, maintenance and pilot standards. Rarely do I pay the cheapest price. I wont be travelling on Jetstar as I find their corporate values, as reflected by Buchannan, repulsive.
It's a pity that people don't behave with a bit of integrity. Joe did and it will pay off for him, more than likely not in this putrid industry, but it will
