I've booked BA Longhaul flights next Easter because the price that BA offered me couldn't be beaten and also because I know that BA can guarantee their longhaul operation even if there is IA. (roughly 300 pounds cheaper than the deal offered with their closest UK competitor - probably around 800 pounds cheaper if you add internal uk flights onto the competitors deal...)
So it was a no brainer. Not a case of patriotism or being anti BASSA but making a sound financial decision for my family.