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Old 23rd Nov 2010, 16:24
  #889 (permalink)  
Skipness One Echo
 
Join Date: Aug 2002
Location: London (Babylon-on-Thames)
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All of these out of the box ideas, just needs some guts to start them!
Look not being funny mate but that's really not the case at all. It's not about bravery, guts and loyalty to one's local market. It's really, really not. Ask Bath Travel in Bournemouth. All the guts, awards bravery and loyalty in the world and they still lost. Voted "Best Airline In The World" you know, where are they now?

Thinking out of the box is a lazy cliche. Companies will launch a route where there is percieved or past demand, the correct equipment, proper capitalisation and the right cost base in place. Jet2 have been succesful on the back of good engineers looking after older paid for aircraft coupled with low costs and good marketing, but in the real world, one bad season of "out the box" thinking and you're dead.

There was a good local airline who had a great name on short haul, came and set up bases in England, launched high profile long haul from multiple bases and lost all credibility soon after. The box is there for a reason you know! I'm not against risk taking but pitching up in the on / off war zone that is Lebanon and asking for a subsidy is not the best ground on which to lay future foundations.

Remember one bad season and you're dead, regardless of the ten previous succesful ones. Excalibur, flyGlobespan and even Laker collapsed after years of success.

The airliners.net patented magic dart board of route planning is not adding anything here. Get off the oche!
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