Derry - Alicante
In July-October 2009 LDY-ALC carried 10601 pax and in July-October 2010 it carried 10042 but now the route has been axed.
(I have deliberately ignored the figures from April to June due to the Volcano and ATC strikes and also to allow a comparison with the shorter season the previous year.)
OK, figures are slightly down and it says nothing about yields but would it not have made more sense to keep the route on the original shorter season and if necessary reduce it to one flight per week until the recession ends. That would improve yields and allow the route to establish itself better against offerings from BFS and the new LDY-FAO route.
But to axe it completely seems to be throwing the baby out with the bathwater. Bring it back: June - Sep, 1 x flight per week!