It’s a low cost subsidised airline for the masses
well summarized
To be fair, which airline has never been subsidised in its history?
I still think they have have a good value for money proposition, even more with the A380s, so I am not scared for their future.
The issue may be coming from a "close" neighbour with Turkish, which has the same geographical advantage, and may have facilities for traffic rights if the country integrates the EU. The one between BA/BA, AF/AZ and LH that will be able to merge with TK could be the winner over the middle term and can really damage "stand-alone" emirates