to TDK mk2
I was not at all referring to pilot mistakes - versions of all the latest events are so contradictory depending on who they're sourced from that it's impossible for a non-insider to base a judgement on it.
I was talking mainly about obstination and lack of pragmatism that lead to management errors. One simple example : corporate name and identity - Swiss Air Lines Ltd... and then suddenly Swiss International Air Lines... this kind of mistakes you can do only with hands full of cash (what they had), but not in a low-margin industry where cash is your blood.
and this is one example.