There are ups and downs
When you are at the top of the world please do not belittled others whom you think that wont come close to your success. All airlines in the world how successfully and invincible them seem to be, had their fair share of downs from time to time.
Quote :
Speaking to Yahoo! Singapore, AirAsia’s Regional Head for Commercials, Kathleen Tan, says her airline does not even consider Tiger Airways to be their biggest rival.
“Tiger isn’t our biggest rival. How can they compete with such a small fleet (19 planes), compared to ours (103 planes)?” Tan, who’s in her 40s, said during a phone interview.
She also challenged the low-cost carrier that is partly owned by Singapore Airlines to respond to a recent marketing ad blitz that saw AirAsia take out full-page advertisements on two national newspapers with a tagline that screamed: “If Tigers were meant to fly, they would be born with wings.”
The advertisements included the drawing of a Tiger cub in tears.
In a reference to Tiger’s recent flight cancellations in August and early October, AirAsia also stated in the ad that they are “guaranteed to fly everyday”.
Explaining the idea behind the ad, Tan said: “We took this opportunity to come up with something fun and cheeky with clever and innovative marketing. We did not intend to be hostile,” .
Does she think it went overboard ? "
Would not be nice when one day she have to eat humble pie.