"mugs" - sadly, not everybody in this world is deserving of compliments!
"sheeple" - a term used in my posting to illustrate the opinion of certain remote airline executives towards their customers (i.e. they will accept being herded through LHR). I went on to point out the error of that assumption. Well-informed customers will book the journey which best suits their own needs, not those of an airline executive with a flawed business plan and crossed fingers.
Perhaps as you say the point has been made now. And besides, I can't take any more baaaaad jokes!
SHED.