thats the main thing the winds me up about Monarch. BA & easyJet have already done this a long time ago, why can't Monarch ever lead the way? They always follow what others do rather than being the leader. Other than that, I think Monarch are a great little airline.
I thought it was a new European law anyway that all airlines had to show the fare including taxes (excluding any additional extras) on any advertisements and on the booking selection pages on the net, as far as I was aware I thought Monarch was doing this.