All I can say is, about bloody time!!!
Monarch touts full prices as public shun 'low fares' - www.travelweekly.co.uk
Thats the main thing the winds me up about Monarch. BA & easyJet have already done this a long time ago, why can't Monarch ever lead the way? They always follow what others do rather than being the leader. Other than that, I think Monarch are a great little airline.