Regions
As a regular user of BHX i have found it very noticeable that the world outside of europe only ever sees 'LONDON' as the option to catch a flight to,most US visitors even when they are going to Stratford upon avon or Warwick for a weekend fly to London........ i do realise they have a choice of many flights perday which helps aswell.
So what we need to change is the names of the airports......
Birmingham could be London quite a bit north,Manchester could be London very north etc...
Simon