The poorly worded initial press release caused it to make the press. It needn't have mentioned any 'incident' with the Hawk Display Aircraft, or that the pilot had been 'removed'.
That got the matter discussed in lots of places where there is an interest in military avition and not just here - and no doubt roused the hack from his ethanol-induced stupor to dig around until he found someone willing to give him details of the 'incident' or HFOR.