eric...I see that but you paint yourself as a "loyal ZB client" and yet you were happy to pay £90 not so long ago...the price for ZB this year was £68.55...not a bad saving...at least with ZB you know they are going to look after you if things go wrong...FR won't.
These forums are full of passengers slagging off FR for the service that they give and saying how they would pay extra for that additional service and peace of mind blah,blah,blah. The truth is that price, not value, is king for most people and that's why if your flight gets cancelled don't come back on here complaining that ZB or EZY or whoever are fleecing you for a short-notice booking (another all-too-common complaint) because you had your chance to book at, quite frankly, a bargain fare of £69.
You chose to book with the lowest of the low and good luck to you for getting the fare but it's hardly fair to berate ZB for charging a rate that is still, let's face it, below cost.
While I'm at it, IB4138, the Monarch cost on the front screen is no different to what you see with Easy. The total is on the right of the screen but broken down. The rest of the add-ons, just like Easy, get added on as you go through and are optional. If you want real hidden charges try Jet2s site...