I seem to remember that Eastern Airways had a short stab at LCY-Newcastle with a Jetstream in 2006, and it only lasted weeks before low/no bookings led to its demise. So if no luck with a Jetstream, what chance a new Embraer ?
It ran from early 2006 through the summer season.
If memory serves, the figures failed to add up when the charging for 29 seaters was seen to be too high. A promising route ended at the end of the intial charging period when the new charges were seen to be unworkable. I believe the management was looking to move to larger aircraft and hence more passengers as the field maxed out at peak times.
I think it's good that LCY is gaining CPH on the new ERJ, but I doubt Cimber will hang around to compete aginst them given the better known SAS couldn't make it pay with the monopoly.