Yes, it would be easy to assume many from the south east will now use BHX, but if the large majority of the flights people from the midlands need are already at LHR, now its much easier for them to get there!
Sorry I beg to differ. By car maybe but by public transport? Have you tried it? Its either a 2 and a half hour coach (from central Brum, add on another 45 mins to an hour if you live in the suburbs to get to Digbeth coach station) or a complicated rail journey dragging bags on the underground or waiting the (IMO) unreliable coach link at Watford Junction. Its a nightmare. As for LHR itself the less said the better (except T5). The spectacular success of the double daily EK operation at BHX speaks volumes - the majority of sane folk in the Midlands, given the choice, do not want the hassle of flying from LHR to make journeys to India, Asia and Australasia.
Maybe they need to concentrate on getting services in their own right
We all know that, shame the Route Development department didn't seem to share the same opinion
Rumour has it that BIA's Route Development Manager has resigned and taken up a post at CVT
Maybe BHX might actually get some new routes now. I pity CVT though.......