Now I had it my mind that when I joined Fred Laker's excellent airline at the end of 1978 we were doing JFK and LAX from LGW at "$99 one way fares".
This was not a charter operation but a schedule operation. In the summer season, we were doing 3 JFKs, 3 LAXs, and 2 MIAs every day. Each DC-10 was in 345Y configuration and our load factors were very high.
The likes of Lord King etc didn't like it so we got put out of business.
O2 out of ORY claiming to be the first Transatlantic low cost long haul operator suggests to me that they have not done their sums correctly and are being unbelievably ambitious.
I simply do not believe that anyone can make the FR/EZ model work on long haul operations. It is simply not possible. The operating costs are too high.
Why do you think that MOL has not been doing this for years?