Chowder the loady for CEO. That's what we need. He'll sort it out as an armchair CEO in between shouting at spotters...
Their strength has to be at MAN- they should milk it and shut the door to Easy. To a lesor extent BHX, where they could show real commitment in a way that Baby and Ryanair haven't.
How does milking it directly relate to making more money? Actually £30.4 million isn't half bad all things considered and if I recall, have Monarch always published profits and losses being a private firm? I thought it was all terribly mysterious.
They forsook Crown service to chase the lo cos- not wise I think.
On the face of it I would agree but the numbers never add up when people try and do this when the cheaper fares are driven down by the locos.