Sun International.
I have a friend who is a Food and Beverage manager with Sun International. They have been told by FIFA that they are only allowed to promote and push Heineken beer during the world cup.
I am sure Heineken will not put this money back into the local community, a huge chunk will go to FIFA and Sun international as a partner in this monopoly and predatory business deal.
Not in the spirit of the world cup or in the interest of the local people...... but rest assure, I will personally keep the Windhoek sales up.