Well, with Easyjet you pretty well know what you are going to get. A flight and just about everything is extra. You choose what you need and what you don't.
With BA - its become a lot more difficult to know what you are going to get. Shorthaul meals, perhaps before a certain time in the morning. Snacks (and not very good, or substantial) and a drink. Oh, it's a strike day, or the day before or day after or ... so ...!
Flew back from DXB the day before the last strike. 0915 departure, no time for breakfast before leaving the hotel, no time to grab something at the airport. BA: "Because of the IA we are providing a reduced meal service"! Absolute rubbish. Got a bag thrown at us (literally) and a drink and didn't see the CC for the rest of the flight.
If it's about expectations, the Squeezy delivers. BA doesn't.