Fokker 70, Friday Night, difficult to spot anyone who doesn't have a platinum or gold tag on their bags. Many people know the crew by first names and vice versa having done this trip almost every friday night and monday morning for months/years/decades... Several positioning crew including pilots. During the safety briefing around 3 or 4 people actually looked up to pay attention (The crew weren't any of those, despite obviously having come from a different/longhaul fleet, but then I would be more surprised if they did watch it). I guess at least 50% of the people onboard could recite the briefing word for word, I know I can...
Most who fly so often consider it as a bus ride from A-B and are enthralled in a book/sleeping/working and praying that they get home early, and really don't care about much else.
I'm not suggesting this is the correct way, but this is reality.