<<Personally I have a tendency to not use my callsign at the end of direct established communications. I should become better at this, but I don't feel it's a huge safety issue:
Lydd: G-ZZZZ, report passing Tenterden.
Me: Reporting Tenterden.
>>
It's a massive safety issue Adam. I can't believe that a pilot would omit his callsign from a transmission. On a busy LARS frequency it could be a nightmare for the controller. In the case above all you would need to say is "Golf Zulu Zulu passing Tenterden".