As a new poster I may well get lynched for this (metaphorically, of course) but I kind-of sympathise with the comment about over-use of the PA system in general, having just got back from a Jet2 holiday where it felt like the role of CC was as much about sales as anything else. I understand that the budget airlines bump up their profits with onboard sales but I can sympathise with people tuning out announcements when it's more likely to be the nth reminder about the fantastic range of food / drinks / fragrances / scratchcards than something genuinely important such as, you know, safety.