I think Newcastle has become a big stagnant in the last year despite growth at other airports of a similar size during these difficult times. The fact Hannover a couple of times a week coming in from Exeter gets such applause from the company highlights the plight.
Why is that others like Liverpool can attract the low cost carriers and keep them there when Newcastle struggles to hold down routes season after season - would you point the blame at the marketing, the management, the passengers, the airlines or a combination of them all?
Newcastle does seem, in my own opinion, seem to be dropping down the rankings of the regionals of similar size like Bristol, Belfast, Liverpool, Aberdeen.