I agree.
I get the impression that this route was not a serious attempt to become established, more just using an aircraft that would have otherwise been sat on the ground. Obviously there were hardly any seats sold if any at all. Must have been dreadful for them to not even operate one service. I dont think any potential pax actually knew of it either, the advertising budget must have been pretty small, hence my belief that it was not a serious attempt.
I do believe/hope that AGP is a different matter however, afterall it did get more attention from the media.